Creating an in-house Newsletter

Newsletter will help our old contact to know about what we are doing at present. This will shows greatness of our workings and make them to contact again and again. Its must to update our newsletters to our former clients.

The students don't read newspapers unless they are in them. If you use photos, pictures, sucess stories of the students they even show them to their friends.
Of course some of them doesn't like to share their photos so having permission is an important issue.

Hi Peter,
Spam can be a problem even if you do have opt-in status on your student base as sometimes your e-mail only makes it to the junk folder! Spammy mail, or abusing e-mail addresses is definitley not advised. Opting-in usually comes as part of a package of any e-mail distribution service.
An e-mail address isn't like a home address. You could easily live in a home for 3 years, but lot's of people don't use the same e-mail for three years (or three months). That's what I meant by e-mail longevity.

Hi Lindsay

SPAM is without doubt an issue when sending out an e-newsletter but, IMHO, if it is distributed to a student base, who have opted-in to receive it or receive it as part of the course package they have bought, then this shouldnt really be a concern. An 'opt-out' option can always be included in each issue of the newsletter too.

What exactly do you mean by email longevity?

Newsletters are great tools to keep in touch with past clients. They let them know whats going on around your school so that perhaps they will choose to study with you again ... or choose other products you offer! The best thing about a newsletter is that compared to other marketing efforts they are reletively cheap to produce and, as long as you keep your content interesting, effective.
E-newsletters can get a bit complicated though in today's world because of SPAM and e-mail longevity! So, does anyone have any secrets up their sleeves to combat these problems?

We looked at an in-house e-newsletter for our school but decided that our potential student base wasn’t large enough to justify the effort involved. Your student base is much larger than ours and to run a regular e-newsletter will demand considerable effort if you plan to produce it yourself.

I have had a look back through the information I found whilst researching this and here are a few links you might find useful:

10 Ways to Engage Newsletter Readers

Email Marketing Articles

Newsletter & Discussion List Marketing

Jakob Nielsen has produced a large report examining Email Newsletter Usability - it's priced at $398

Message posted on behalf of Jon Felperin

At this time, our student body of over 2400 active students of all ages has not really been served by any kind of newsletter. We are in the process of creating one, which among other things, will announce new opportunities for learning.

I wonder if anyone has had the experience of creating an in-house newsletter and might have some advice or suggestions?

Regards,

Jon Felperin